Research on the Influence of Service Innovation and Compatibility on Mobile APP Performance

• 1、School of Management,Wuhan University of Science and Technology,Wuhan 430065

Abstract：In recent years, the mobile application market has developed rapidly, but the survival rate and retention rate of mobile app (application) are relatively low. The existing research on the performance of mobile app is relatively few, and few studies integrate multiple perspectives and combine the research scenarios of mobile application platform to deeply explore the key influencing factors of product innovation performance. Therefore, based on the service dominant logic and innovation diffusion theory, this study deeply discusses its impact on the innovation performance of mobile app from the dual perspective of service innovation and compatibility. This research uses the literature analysis method to roughly sort out and summarize the relevant literature at home and abroad on mobile app performance, and constructs the influencing factor model of mobile app innovation performance based on the theory. At the same time, it uses machine learning algorithm to measure the relevant research variables, and uses python software to capture 1836 groups of effective app data for empirical analysis, To test the rationality of research models and assumptions.The results show that there is a U-shaped relationship between service innovation and innovation performance of mobile app products; Compatibility positively affects the innovation performance of mobile app products.The research expands the application fields of service leading logic and innovation diffusion theory, enriches the relevant research on the innovation performance of mobile app products, and also provides suggestions and management enlightenment for developers and platforms on how to effectively develop and optimize mobile app.

Keywords： Innovation Performance；Service Innovation；Compatibility；Service Dominant Logic； Innovation Diffusion Theory